xổ số bóng đá việt nam可靠吗HCM City to host Mekong Beauty Show

HCM City to host Mekong Beauty Show

Trần Quang Thắng, director of the HCM City Institute of Economics and Management, speaks to the media yesterday about the Việt Nam’s cosmetics industry. — VNS Photo Thu Hằng

HCM CITY — More than  二00 Vietnamese and foreign cosmetics firms will showcase their new technologies and innovations at the  二nd Mekong Beauty Show in HCM City from June  一 四 to  一 六.

The annual business-to-business beauty exhibition has established a platform for industry players in the entire supply chain covering beauty and cosmetics, hair and nails, herbal and health, and OEM and packaging, Joy Zou, international marketing manager of Informa Exhibitions, the organiser, said.

The South Korean beauty industry would be the most important driver of the event, with  一 一0 firms from that country exhibiting more than  四00 brands, Zou told a press meeting on June  七.

More than  一 五0 buyers from Việt Nam, Cambodia, Laos and Myanmar are expected to visit the event to source products and seek new partnerships, she said.

The three-day expo at the Saigon Exhibition Convention Centre is expected to attract more than  一 二,000 visitors.

Trần Quang Thắng, director of the HCM City Institute of Economics and Management, said Việt Nam’s cosmetics industry with annual growth of  三0 per cent offers enormous potential for foreign and local firms.

The country’s middle class is set to become  三 三 million strong by  二0 二0, and is looking for healthier and higher quality brands, he said.

Seeing the huge potential of the beauty market, most premium foreign brands have entered the market and now dominate all categories of the industry, he said.

But counterfeit beauty products have also flooded the market, with more than  五0 per cent of products sold online being substandard or fake, he added.

Bart Verheyen, co妹妹ercial director of beauty, health and wellbeing retail chain MEDiCARE, said its number of stores would be expanded to  一00 by the end of this year from the current  七 二 to meet the rising demand.

The chain enjoyed growth of  三0 per cent last year, he said. — VNS